Business Communication

Business communication is about building relationships and achieving results, both within and outside the organisation, while staying true to strategy and values. This programme combines foundational communication theory with digital platforms and AI, data management perspectives, and practical data skills (finding, analysing, and communicating insight). You will study recent theory, work on class projects that utilise quantitative, qualitative, and GenAI-based methods, and discuss real-world cases with corporate guest speakers. The focus on digital communication equips you to create business opportunities that drive media, social and organisational change, and to use intelligent technology responsibly.