Master of Business - Major in Marketing

The Marketing major provides a rigorous academic programme for students pursuing both general business careers, including consulting and business development, as well as marketing manager and analyst positions.

Strong analytical skills combined with an understanding of customers are valuable assets to any organisation, from start-ups to global giants.

The strategic marketing insights that you will acquire with this major will enable you to deeply understand the business environment, including markets, customers, and competitors. You will also be equipped to translate these insights into actionable implications for the organisation, ranging from market data analysis, through product design, pricing and branding, to competitive analysis and financial consequences.