Master in Information Systems - Digital Marketing

This degree gives you sought-after and specialized knowledge within computer driven digital marketing

What will you learn?

The full-time version of this degree will provide you with:

• specialized insight of the role of digital marketing alongside existing marketing concepts and theories and consider how these functions within the wider organizational strategy

• thorough knowledge of the digital customer, how to plan digital marketing activities, how to create a proper customer database, and use of data driven decision making

• can apply knowledge about various digital media channels and platforms to new areas in the industry, public- and nonprofit sector

Career opportunities

IS Masters with specialization in Digital Marketing are qualified to work as:

• Chief Marketing Officer

• Digital Marketing Manager

• Digital Marketing Specialist

• Social Media Manager

• Community Manager

• Digital Content Manager

You will also qualify for more general Information Systems roles such as IT managers, business developers, business analysts and consultants. After completing the Master’s programme, the candidate is also formally qualified for a PhD study in a related area of research.